Use the Media

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Press is vitally important to any campaign or strategy. The press you get—or don’t get—can determine your success or failure. Spend time educating yourself about public relations and how to get effective press—it will save a lot of time and headaches in the long run.

This chapter is designed to give you practical tips for working with the news media. At the end of each section there is a list of useful links, each of which will help your group further develop an effective communication strategy.